You’ve heard it time and time again, “get specific, niche it d0wn, etc…”
Ok, I understand the meaning of being a specialist so it’s crystal clear to your target market and niche market what you do and who you serve.
So here is my question… What the heck is so wrong with being a service provider of service providers?
Where I’m going with this is when one is a service provider, provide service whether you DIRECTLY solve the problem or not.
For example, let’s say the owner of a restaurant meets a social media specialist and after an enthusiastic chat with a potential client, the restaurant owner determines that he would best be served by a full service public relations firm versus the social media specialist. Instead of connecting the owner to a great resource, she moves on.
Isn’t it time for service providers to step up as connectors?
They don’t have to necessarily offer a connection product or service.
Want to earn more business? Solve more problems.
Hey, I’m the first to admit, monetizing isn’t my forte. I DO know that solving problems certainly yields more opportunities.
What would it look like to let go of that ludicrous hyper-focusing and solve problems quickly when people come to you?
“Oh, but I don’t have the capacity to solve everyone’s problem?” Why not look at it as sorting?
I personally, know that the more problems, challenges, and “wants”, I hear from people I come across, I get faster and faster at sorting–that is picking up on which I refer out immediately, other solutions I broker and others I can directly solve.
I strongly feel that especially now we must resources around from those that “have” to those that “want” that resource, versus “this is what I do. Buy my stuff in this way”.
What’s your take on this?